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About Acer

Overview

The Acer Group is a family of four brands -- Acer, Gateway, Packard Bell and eMachines. This unique multi-brand strategy allows each brand to offer a unique set of brand characteristics that targets different customer needs in the global PC market. Today, the Acer Group still strives to break the barriers between people and technology. It ranks No. 2 for total PC shipments and No. 2 for notebooks, and has a global workforce of 7,000 employees. Estimated revenues in 2009 reached US$17.9 billion.

The successful mergers of Gateway Inc. (October 2007) and Packard Bell Inc. (March 2008) by parent company, Acer Inc., completes the group's global footprint by further strengthening its presence in the U.S. and Europe.

ACER

Established in 1976 with US$25,000 in capital and 11 employees, Acer today focuses on marketing its brand-name IT products around the globe. Wielding a profitable and sustainable Channel Business Model (CBM) Acer has been able to achieve sustainable growth worldwide. The model offers flexibility to adapt to changing global IT market trends, and involves collaborating with the industry's top-tier partners and suppliers. We expect the foundation of the CBM shall enable Acer to reach further success, minimize operating expense and enhance profitability.

Acer's PC-centric product offering includes mobile and desktop PCs, servers and storage, LCD monitors and high-definition TVs, projectors, and handheld/navigational devices. Sub-brands include the consumer-focused Aspire series, and commercial sector TravelMate, Veriton, and Altos series. See www.acer.com for more information.

Gateway

Gateway was founded by Ted Waitt in 1985 in an Iowa farmhouse with a US$10,000 loan guaranteed by his grandmother, a rented computer and a three-page business plan. Today, Gateway has grown into one of America's best-known PC brands.

The brand received national acclaim in 1991 when it introduced its distinctive cow-spotted boxes, a tribute to its farming heritage. In early 2004, Gateway acquired eMachines, and later moved its headquarters to Irvine, California. In October 2007, Gateway was acquired by Taiwan-based Acer, and the combined entities now comprise the third-largest PC company in the world.

Gateway always has been devoted to treating customers with respect and decency, while focusing on service, quality and value. As Gateway pushes into new frontiers, it remains dedicated to its original objective of helping people improve their lives through technology. See www.gateway.com for more information.

eMachines

eMachines, one of the world's fastest growing PC brands, was acquired by Gateway Inc. in March 2004. Marketed to families seeking reliable machines for everyday use, eMachines brings the PC to any and every home in need. It remains a stand-alone brand sold through leading retailers, "e-tailers" and channel partners in the U.S. and select international markets.

Since its launch in 1998, more than five million eMachines systems have been shipped. See www.emachines.com for more information.

Packard Bell

Very few brands can claim to have witnessed, let alone contributed, to the three major
revolutions -- radio, TV and PC -- in home entertainment of the past 80 years. Packard Bell is one of the rare ones. The brand was born in 1926. In the 1920s and 1930s when radio was all the rage, Packard Bell emerged as a popular brand of console radios with a reputation for elegant design. The first Packard Bell television sets were launched in 1948, just as the TV revolution was sweeping the world.

Fast forward to the end of the 1980s, Packard Bell entered the personal computer market in 1987. It pioneered the use of the PC in the home, transforming an unfriendly but useful office tool into a friendly, indispensable feature of today's modern home.

Stylish design (with several major awards) and customer-oriented features are the hallmarks of all Packard Bell products. In 2008 Packard Bell continues to evolve the design, innovation, ease of use and affordability that have been the brand hallmarks for over 80 years. See www.packardbell.com for more information.